What is Taylor Swift’s Favorite Color to Wear and Why?

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What is Taylor Swift’s Favorite Color to Wear?

When it comes to fashion, Taylor Swift is known for her impeccable style and ability to pull off almost any look. From glamorous red carpet gowns to casual street wear, the pop superstar has an eye for putting together ensembles that are both fashionable and reflective of her personal taste. One aspect of her wardrobe that has been a topic of discussion among fans is what is Taylor Swift’s favorite color to wear.

What is Taylor Swift's Favorite Color

Throughout her career, Swift has been spotted wearing a variety of colors, but there seems to be one hue that stands out above the rest. In this article, we’ll delve into what is Taylor Swift’s favorite color to wear, explore the reasons behind her preference, examine how she incorporates this color into her fashion choices, and look at the impact her favorite color has had on both her style and fans.

What is Taylor Swift’s Favorite Color to Wear?

So, what is Taylor Swift’s favorite color to wear? If you guessed red, you’d be absolutely right. The vibrant and bold hue has been a staple in Swift’s wardrobe for years, and she has been seen sporting various shades of red on numerous occasions, from awards shows to music videos and live performances.

In an interview with Harper’s Bazaar, Swift revealed her affinity for the color red, stating, “I love red. It’s my favorite color to wear. It’s so vibrant and unapologetic.” This sentiment is evident in her fashion choices, as she has donned everything from fiery red gowns to sleek red pantsuits, showcasing her love for the bold and confident hue.

Why Does Taylor Swift Love Red?

So, what is it about the color red that appeals so strongly to Taylor Swift? There are a few potential reasons behind her preference for this fiery hue.

  1. Symbolism and Meaning Red is often associated with passion, energy, confidence, love, and power – qualities that Swift embodies both in her music and personal life. By wearing red, she may be subconsciously tapping into these symbolic meanings, allowing her to exude a sense of strength and assertiveness on stage and in public appearances.
  2. Personal Significance In some interviews, Swift has hinted that the color red holds personal significance for her, perhaps tied to specific memories, relationships, or experiences. While she hasn’t explicitly shared the details, it’s possible that her love for red stems from a deeper, more personal connection to the color and what it represents in her life.
  3. Attention-Grabbing Let’s face it, red is a color that demands attention. It’s bold, vibrant, and impossible to ignore. As a performer and public figure, Swift may gravitate towards red as a way to stand out and capture the spotlight, both on and off the stage. The color’s eye-catching nature allows her to make a statement wherever she goes.
  4. Confidence Booster Many fashion experts believe that the color red can have a positive impact on one’s confidence and self-assurance. By wearing red, Swift may be tapping into this psychological effect, allowing the color to boost her confidence and help her feel empowered and in control, whether she’s performing in front of thousands or walking the red carpet.
How Does Taylor Swift Incorporate Red into Her Wardrobe?

What is Taylor Swift’s favorite color to wear, and how does she incorporate it into her fashion choices? Here are some examples of how the pop star rocks the bold and beautiful hue:

  1. Red Carpet Glam When it comes to red carpet events, Swift often opts for showstopping red gowns that ooze glamour and sophistication. From sleek, form-fitting silhouettes to dramatic, flowing designs, she knows how to work the red carpet in stunning shades of crimson, scarlet, and ruby.

One of her most memorable red carpet looks was the stunning Elie Saab gown she wore to the 2014 Met Gala. The floor-length dress featured a backless design and intricate beadwork, perfectly showcasing Swift’s love for the color red and her ability to command attention on the red carpet.

  1. Stage Outfits During live performances, Swift frequently dons red ensembles that not only look fantastic but also allow her to move and dance with ease. Whether it’s a sequined jumpsuit or a playful mini dress, she’s not afraid to bring the energy and vibrancy of red to the stage.

Her 2018 Reputation Tour was a prime example of how she incorporates her favorite color into her stage outfits. From the opening number where she donned a shimmering red fringe dress to the various red bodysuits and leotards she wore throughout the show, Swift’s love for red was on full display.

  1. Casual Wear Even when she’s off-duty, Swift manages to incorporate red into her casual wardrobe. From cozy red sweaters to statement-making red coats, she shows that the color can be both comfortable and stylish.

During her downtime, Swift has been spotted rocking everything from red joggers and hoodies to sleek red leather jackets, proving that what is Taylor Swift’s favorite color to wear can be seamlessly integrated into her everyday looks.

  1. Accessories If she’s not wearing a full red outfit, Swift often adds pops of the color through accessories like red handbags, shoes, or statement jewelry. These subtle touches of red help to tie her looks together and showcase her love for the hue, even in more subdued ensembles.

One of her go-to accessories is a pair of red over-the-knee boots, which she has worn with everything from dresses to jeans and skirts. These bold boots add a touch of her signature color to any outfit while also giving it an edgy, rock-chic vibe.

The Impact of Taylor Swift’s Love for Red

What is Taylor Swift’s favorite color to wear has had a significant impact not only on her personal style but also on the fashion industry and her legions of fans.

  1. Inspiring Fashion Trends Swift’s affinity for red has undoubtedly contributed to the popularity of the color in fashion circles. Her ability to pull off various shades of red with ease has inspired designers to incorporate more of the hue into their collections, and fans to embrace the color in their own wardrobes.
  2. Influencing Fan Fashion Swifties (as her fans are affectionately called) often take style cues from their idol, and many have adopted red as a go-to color in their own wardrobes. From wearing red clothing to concerts to incorporating the hue into their everyday looks, Swift’s fans have embraced her love for the color, solidifying its status as a signature shade for the pop star.
  3. Collaborations and Partnerships Swift’s love for red has also led to collaborations and partnerships with various fashion brands. In 2014, she partnered with Keds to release a line of red sneakers, giving her fans a chance to incorporate her favorite color into their footwear.

More recently, Swift has worked with brands like Kat Burki and Carolyn Colby to create limited-edition red beauty products, further cementing her association with the vibrant hue.


Does Taylor Swift wear other colors besides red?

Absolutely! While red is undoubtedly what is Taylor Swift’s favorite color to wear, she isn’t afraid to experiment with a wide range of hues. From pastel tones to bold jewel tones, Swift has rocked a variety of colors throughout her career, showcasing her versatility and ability to pull off different shades.

Is there a specific shade of red that Taylor Swift prefers?

While she seems to love all shades of red, Swift appears to gravitate towards deeper, richer tones like crimson, scarlet, oxblood, and ruby. These shades tend to complement her fair skin tone and blonde hair beautifully, making them a flattering and sophisticated choice for her.

Does Taylor Swift’s love for red extend to her personal life?

Yes, it does! Swift has been known to incorporate red accents into her homes, personal spaces, and even her beloved cats’ accessories, further solidifying her affinity for the color.

Has Taylor Swift ever explained why red is her favorite color to wear?

While she hasn’t provided a specific reason, Swift has mentioned in interviews that red holds personal significance for her and that she loves the boldness, vibrancy, and confidence-boosting qualities of the color.

Are there any other celebrities who share Taylor Swift’s love for the color red?

Yes, several other high-profile celebrities have been known to favor the color red in their wardrobes, including Rihanna, Blake Lively, Lupita Nyong’o, and Kate Hudson. However, Swift’s dedication to the hue and her ability to seamlessly incorporate it into her style sets her apart from others.


In summary, what is Taylor Swift’s favorite color to wear is undoubtedly red. The pop superstar has a well-documented love affair with the bold and vibrant hue, incorporating it into her fashion choices for red carpet events, live performances, casual outfits, and even accessories. While the reasons behind her preference for red may be rooted in personal significance, symbolism, confidence-boosting properties, or a desire to stand out, one thing is clear: Swift looks absolutely stunning in every shade of crimson, scarlet, and ruby.

Her love for the color has not only influenced her personal style but has also inspired fashion trends, influenced her fans’ wardrobes, and led to collaborations and partnerships with various brands. What is Taylor Swift’s favorite color to wear has become a signature aspect of her brand and image, solidifying her status as a true style icon who isn’t afraid to embrace bold and confident fashion choices.


Taylor Swift’s love for the color red is more than just a passing trend – it’s a testament to her personal style, confidence, and willingness to embrace bold fashion choices. What is Taylor Swift’s favorite color to wear has become a signature aspect of her wardrobe, and her ability to effortlessly pull off various shades of red has inspired countless fans to incorporate the fiery hue into their own wardrobes.

As Swift continues to evolve as an artist and fashion icon, it’s safe to assume that red will remain a staple in her wardrobe, allowing her to make powerful statements both on and off the stage. Whether she’s rocking a showstopping red gown or adding subtle pops of the color through accessories, one thing is certain: Taylor Swift’s love for red is here to stay, and her fans wouldn’t have it any other way.

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